Why International Search Marketers Should Care About Brand Measurement
Understanding and measuring your brand metrics is paramount. Here's how to diagnose your issues, discover opportunities, and start improving.
ALDI – Why They’re Successful
Aldi is a grocery store unlike any other. If you’re not familiar with them, you may be soon because they’re in the middle of an aggressive U.S. expansion plan. This video explains why they’re successful by highlighting 11 unique cost saving methods they implement.
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Amy Westacott, Benjamin Thomas, Brian McClimans, Chris Lion-Transler, Cody Davis, Corey James Dzielinski, Cristian Smith, Devin Rosenthal, Dustin Van Horn, Emily Findley, Garrick Kwan, Geoffrey Riccio, Gregory Estep, Jacob, Jimmy1985, SuperWings AeroGlittetGel, Jsmooth, Marshall Kurtz, Matt Kovach, Matthew Menashe, Meow Wolf, Mike Weaver, MyNameIsKir, Peter Wesselius, Robert Hamilton, Ryan Kelley, Ryan M Bagby, Sam Bennett, Sirpoptart, Sondre Grimsmo Sinnes, Specter Koen, Stewart Tritapoe, Super Duper Paratrooper, Taylor LaBrier, Thomas McGill, Tristan Williams, Victor Anne, Vincent Frame, Zackary E. Jenkins.
Company Declines:
Kmart: https://youtu.be/1__Qg1toSSs
Blockbuster: https://youtu.be/5sMXR7rK40U
RadioShack: https://youtu.be/JFivtOmXPPM
Solo Cups: https://youtu.be/YjzGKc4mynU
Toys “R” Us: https://youtu.be/4JYUo9WKkao
hhgregg: https://youtu.be/g6j4aoHbWdw
Pan Am: https://youtu.be/YInewzLzc78
ESPN: https://youtu.be/bt-4PbhpGYE
Gibson: https://youtu.be/apQ9SO7uF60
iHeartMedia: https://youtu.be/BImjay9KfYc
Bon-Ton: https://youtu.be/buWiH5_ru2Y
Kodak: https://youtu.be/eVrmFgvEnAA
General Electric: https://youtu.be/CqF3WUST-fk
Woolworth: https://youtu.be/iSEw4wmjuh4
Dell: https://youtu.be/rgDjQLyFXTA
Sears: https://youtu.be/Qws713t3HBY
Payless: https://youtu.be/GJ35lCrOYC0
Hostess: https://youtu.be/-c26ewfay9Q
Redbox: https://youtu.be/sc-lrcYI1uo
Nokia: https://youtu.be/QUk6V_fBSPw
JCPenney: https://youtu.be/0d6op86y51U
Quiznos: https://youtu.be/P3QK-32bxgw
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The Importance of Building a Brand | How to Measure Size of Your Brand
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When you think about brands like McDonalds and Burger King, what comes to your mind?
Hamburgers, right?
That’s branding! When anchor yourself into a specific industry or term, you have created a large brand.
Just look at Kleenex, they’ve done such a great job that a lot of people don’t ask for a tissue, they ask for a “Kleenex”. Similar to how you ask for a coke when you are at a restaurant.
The goal of branding is to connect your name or company name with a specific product or service.
If you are trying to build a strong brand, think about the problem you are trying to solve and create messaging that breaks down your solution. Put your solution out there so people know what your company is all about.
Now when you are building your brand, remember Warren Buffett’s rule. Protect your brand at all costs.
If you want to see how your brand is doing, type it in within Google Trends. Your goal should be to create a graph that goes up and to the right. If it isn’t going up and to the right, you need to do more marketing.
How to Effectively Measure Marketing Campaigns
Looking for the best way to measure a variety of facets of your digital marketing campaigns in little to no time?
Watch this video to explore best practices when using Google Analytics, Search Console, and Tag Manager. We’re also throwing in ways to use Semrush tools for SEO reporting, gauging competitor performance, and more.
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Inside Google Marketing – Brand Measurement
Google is one of the largest advertisers in the world with some of the most iconic brands. Join us to understand “how Google measures Google” and ensures the best ROI, from the pre-launch strategies, and the in-flight optimizations to the post campaign analysis.
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