There’s a lot that’s confusing about the Cambridge Analytica Facebook story. But at the heart of it is a really simple motivation. Political campaigns want to advertise to voters in the most efficient way possible. That means they want to find voters at times when they’re paying attention and show them an ad that engages them.

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Competitive pressure among tech giants is propelling society into the future of artificial intelligence, ready or not. Scott Pelley dives into the world of AI with Google CEO Sundar Pichai.

#news #google #artificialintelligence

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You’ve probably read that iOS 14 is rolling out and it’s a significant update for advertisers using digital platforms

With the rollout, they are expanding on ATT – short for app tracking transparency.

Previously iPhone users could go into their privacy settings in order to stop apps from tracking their behaviour

But now, users will be implicitly asked whether or not to share their data with apps

It’s expected a majority of users would prefer not to share data with a given app when prompted, so this raises concerns for some aspects of digital marketing

In this video we are going to take a look at the impact of this on the 2 biggest ad platforms. Google Ads and Facebook ads

I reply to ALL comments so hit me up and I’ll be happy to have a chat 🙂

And as always, if you have a question, or want me to cover a particular subject or marketing challenge you’re facing, head over to my website www.thebigmarketer.com and get in touch. I would love to hear from you!