Keithi covers how to align your SEO initiatives with overall business needs, determine ROI, and how to measure what changes are successful. If you work in SEO, particularly for a larger brand, and have ever struggled to get budget or buy in for SEO changes, you will want to see this presentation!

To implement high-impact development programs that set your organization apart and keep you competitive, the interest and support of your company 's business leaders is critical. In almost every case, your finance and IT leaders are making investment tradeoffs when determining what projects get funded. So if they don 't understand the importance of the new approaches to learning that you want to implement, and how they support the objectives of the business, then they won’t happen. So what do learning leaders need to do to get the C-suite onboard? Built on a proven model with insights from CFOs and ROI experts, this interactive workshop will help you build a business case using the structure that delivers the most compelling quantification of both hard and soft benefits for investing in high-impact, modern learning programs. Key learning takeaways: • Applying the language and metrics that your CFO and CEO are looking for. • How to align the program investment for new learning approaches directly to the objectives of the business. • Assess your organization’s readiness for modern and informal learning approaches. • Defining financial metrics and other key factors to use in your business case structure. • What to ask your vendors to support you in when getting buy-in. Speaker: David Mennie, Vice President, Product Marketing & Strategy, Saba Software

Learn how to effectively implement hreflang annotations in internationally targeted Websites when doing an International SEO process! In this episode of #CrawlingMondays Aleyda goes through the most important criteria to take into consideration to set hreflang tags to specify your pages relevant countries and languages for success.

1:52 Why are hreflang annotations important?
8:33 How to generate hreflang tags?
16:38 What tools use to generate correct hreflang tags?
17:56 How to validate hreflang annotations?
20:26 How to monitor hreflang annotations?

#hreflang #hreflangseo #internationalseo

Watch our latest video: How to Go Viral on Quora https://bit.ly/ViralOnQuora1

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You will learn how to help search engines to easily identify which countries you want to target.
Watch the full free course at SEMrush Academy: http://bit.ly/2lPfSdj

0:05 Why is international SEO important?
1:49 Why you shouldn’t mix languages on the same page?
2:30 Why you should pay attention to hosting?
2:46 Why is hreflang important?

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You might find it useful:
Find and fix international SEO issues with the Site Audit tool:
➠ https://bit.ly/3f32yJn

Learn how to improve your website’s visibility locally, globally, and on mobile searches:
➠ https://bit.ly/35jL5I9
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If you’re doing SEO on a website that serves international customers, things can be a bit more complicated. Some websites will include multiple languages, while others might create entire sites to target specific regions or countries.

Google’s algorithm has to not only determine the best answer to the user’s query, but which sites, or sections of a site, best apply based on the location and language.

You also have to consider cultural and colloquial differences – Spanish content written for users in Spain probably wouldn’t work for users in Mexico, and vice versa.

Another example – if a user in the US searches for “football”, it’s going to show the American version of football, while a user in the UK searching the same thing would show what Americans call soccer.

If you’re targeting customers in other countries, you need to be sure you’re making it as easy as possible for Google to asses what’s going on with your site. You’ll also need to create a unique user experience for each country.

One common misconception is that you simply need to release a section of your site in the targeted language to rank well – but even if your site has incredible visibility, that might not be enough to show up in the targeted country.

You should never rely on Google Translate, or posting auto-translated content to your site. The translations won’t be 100% accurate (and can sometimes be grossly inaccurate), which usually results in a poor user experience. Make sure your content is written by a native speaker of your target language, so you’re sure to get all of the subtle nuances correct.

Don’t mix languages on the same page – Remember, you want to be crystal clear to Google, and if there are multiple languages on the page, Google isn’t sure what’s going on. Create separate pages for your targeted language – it’s better for Google, and it’s a better user experience.

You’ll also need to extend your link building efforts and build links to your international content from the targeted country.

The ccTLD, or country code top level domain, is also important to establishing relevancy in other countries. Using a country’s ccTLD helps to show Google that you’re serving customers in that country.

You’ll need to pay attention to hosting as well. Google sees the IP address of your server, and if your server is geographically near or in your targeted country, that’s another signal of relevancy. If you can get quality hosting in your targeted country, it’s a good idea to do so.

Hreflang is also important – it provides a way to explicitly tell Google which language and country you’re targeting on a per-page basis. You can use hreflang in the head of your page, in your http header, or even in your xml sitemap.

Make sure you’re including local contact information for each targeted region, so local customers know who to contact if they have questions.

If you have prices listed, it’s important to list them in the local currency for your targeted country. When Google crawls the content, it will see that the currency matches the region.

In the next lesson we’ll talk about local SEO, and how your tactics should change if you’re working on a site that serves customers in a particular geographic area.

#InternationalSEO #SEOcourse #SEOtutorial #SEMrushAcademy